Noah Keller Music App
Noah Keller Music App
The Noah Keller Music App bridges the gap between artists and their fans by simplifying how tickets are bought and shared. Instead of navigating confusing third-party platforms, users can purchase directly from the artist in a transparent, trustworthy way. The experience captures the excitement of live music through a smooth and engaging design.
Understanding the Landscape of Ticket Purchasing
Ticket Providers Frequency of Use By the 11 Users
Competitive Audit:
Goals:
Users wanted a way to access tickets from the home page.
Ticketmaster: The most popular and trusted site. All tickets posted are verified, legitimate tickets. The complex structure can be confusing for new users. Users are forced to log in before they can see the breakdown of the total price.
Vivid Seats: A resale site. It has a good site layout and discoverability for events. Offers a buyer’s guarantee and rewards credit when a user purchases 10 tickets. There are higher fees than on other sites. Individual sellers set their own prices, and the actual cost may be higher or lower than the displayed price, which leads to inconsistency and transparency issues.
Themes and Insights
Community: Users are more likely to attend concerts when they feel a personal connection to the artist and a shared experience with the people they are attending with. Decisions are influenced by practical factors such as travel distance, convenience, and whether attending feels worthwhile for the group as a whole. A seamless, excitement-building journey helps reinforce that sense of connection and makes the event feel more intentional and rewarding.
Personas
Watch his favorite musicians live
Social event for his friend group
Easily search for and purchase concert tickets
Randy
Gender:
Age:
Location:
Education:
Occupation:
“I love concerts, but I need more transparency with the cost.”
Frustrations:
Who Users Purchase Tickets for
Male
26
Fairfield, CT
College degree
Accounting
User Findings
How Many Concerts Users Attend Annually
Jennifer
Gender:
Age:
Location:
Education:
Occupation:
Stay Up to Date
|
Enter Information
When are Users Purchasing Tickets
StubHub: A popular resale site. Offers a money-back guarantee if the tickets are not legitimate or available at the time of purchase. Allows sellers to wait until the day of the event to send the tickets, which can cause unpleasant anxiety for users as the event approaches, and they still have not received their tickets.
Transparency: Users are frustrated by hidden fees, unclear seat selection, and disruptive elements like pop-ups that interrupt the purchase flow. They want pricing, seat details, and ticket availability to be clearly communicated upfront so they can make informed decisions early in the process. When this information is delayed or inconsistent, users lose trust and are more likely to abandon checkout altogether.
Access: Users feel current ticketing systems often favor scalpers over real fans, particularly when pre-sale codes and large ticket blocks result in tickets quickly reappearing at higher resale prices. This creates frustration and a sense of unfairness for users who are trying to purchase tickets at face value. A better experience prioritizes meaningful pre-sale access, flexible payment options, and secure mobile ticket storage to reduce friction during high-demand events.
Randy is a user who thoroughly enjoys going to concerts with his friends. It is one of his favorite activities to do as he goes to 5-10 concerts annually. The main pain point he is experiencing during the ticket purchasing process is with the final cost - specifically the fees. He understands they are unavoidable, but does not understand why they are hidden. He wishes more sites would be transparent with their fees and show them before checkout. The other dilemma he has is that the fees are not consistent. One seat in one section has a fee of “x”; however, a different seat in a different section has a fee of “y”. This makes it challenging for him to quickly look at tickets in his budget; he has to go all the way to checkout to compare the final pricing.
Does not like that fees are not shown until the end of the process during checkout
Does not understand why the cost of the fees is not consistent across the site
The price is often a deal-breaker as to whether he goes to a concert or not
Initial Design
Users were confused as to what was the purpose of the images.
At a first glance, users were not 100% sure if this is where they go to purchase tickets.
Users liked that official social media accounts were all in one location on a separate page.
|
Select Concert Date
|
Home Page
Select Tickets
|
Purchase Tickets
|
Confirmation
Addressing User Needs
Space is physically dark
Smokey texture
Back-lit objects
Lighting and visual effects
Primary color theme
Euphoric feeling
Female
32
New Castle, DE
College degree
Nurse
“Sometimes I experience glitches or issues and am not able to purchase tickets.”
Jennifer is a user who picks one or two concerts that she looks forward to attending annually and purchases tickets when she receives an artist's pre-sale code. She does this to ensure she has a better chance at sitting where she wants, with the added benefit of the tickets being less expensive before the resellers purchase tickets for profits. She had one experience where there were more pre-sale codes given out than actual tickets to the event. This caused extremely long wait times in queues and difficulty selecting a ticket because by the time Jennifer selected a ticket, it was unavailable as someone else had beaten her to it. She feels that pre-sale codes should be for real fans, and there should not be an unlimited amount. In another experience, there were so many people trying to purchase tickets at the same time that it caused the site to buffer and take a long time to load the page. This actually caused her to lose the tickets she selected because the timer in checkout finished before the website was able to process her action of purchasing the tickets.
Goals:
Frustrations:
Attend one or two concerts annually
Receives artist pre-sale codes
Easily enter the code and select the seats she wants to purchase
|
Mockups & High-Fidelity Protoype
User Quote 2
User Flow Highlights
Separate user flows for local and all concert dates
Direct access to artist’s social media and email subscription
Photo gallery to see pictures from the concert you attended
Users seemed to enjoy the primary functions of the app and had a positive experience interacting with the low-fidelity prototype. The changes made in version two further enhanced usability by offering more clarity and streamlining the user’s stated pain points.
User Quote 3
“I liked being able to click on the date from the list. It made it clear which concert I was selecting.”
Easy access to user’s profile
Immediate access to tickets to reduce day of concert stress
Transparency during the purchasing tickets process
User Quote 4
“The social media part was creative and different than other apps i’ve seen.”
Usabilty Findings
User Quote 1
“I really like that this is only for one artist and not like Ticketmaster or Stubhub.”
“The progression through the app feels natural. I also LOVE the photo gallery idea; being able to see pictures from the concert would keep me off my phone knowing high-quality pictures are coming.”
Believes there are more pre-sale codes than seats available and wants pre-sale codes to go to fans, not ticket resellers
Long wait queues to even look at tickets
Heavy activity on the site led to slow processing times that caused her to lose her tickets because the time in checkout ran out
Users did not like seeing the purchase page so soon. They wanted an additional page to review before the final purchase page.
Users liked being able to have the option to view the tickets or return home.
